Our strategy services
We help clients effectively track and measure digital channel performance and use design thinking to solve problems, differentiate their products and service, and explore ideas.
Current state assessment / UX benchmarking
Benchmark your product or digital channel performance to track and measure progress as you continue to enhance and innovate.
Content & device strategy
Establish a framework for content creation, delivery and governance across digital channels and devices, as a foundational element of digital strategy.
Customer journey mapping
See the world through your customer’s eyes and bring stakeholders together to create a common vision for what a great end-to-end experience would look like.
Support product innovation in a cost-effective way by testing the feasibility of concepts through storyboards and prototypes, challenging and sparking different approaches, testing and iterating.
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Our strategy practice
Strong track record
Niiu has a track record in digital product design and offers strategic services to support business decision-making.
We do this through workshops, stakeholder interviews, research, analysis and assessment. We look for inspiration across industries or across the globe to bring our clients different perspective.
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Prototypes can be used for things like conceptualizing new ideas, validating new ideas & A/B testing. They are fast, cost-effective & bring ideas to life.
Put yourself in your customers’ shoes and uncover opportunities to innovate and enhance products and services.
Customer expectations are higher than ever and with disruptive new services coming into the market at a rapid rate, UX is a critical element of success.