User Research


Research is the cornerstone of customer centric organizations and the foundation of great design.

Our research services

We bring our clients closer to their customers and deliver insights and recommendations that inform product design decisions.

Audience segmentation & profiling

Gain a deeper understanding of your different audience segments: what they look like, what they think and how they behave.

Baseline assessment / benchmarking

Understand patterns of user behaviour and opportunities for improving and measuring customer experience over time through data and research.

Expert review / heuristic review

Get an independent assessment of your product proposition, content and usability as a starting point for improving customer experience.

User testing

See how real people use your product or service on different devices and in different contexts to determine what works, what doesn’t work, and gain insights and recommendations for improving the experience.

Ethnographic/behavioural research

Put yourself in your customers’ shoes and uncover opportunities to innovate and enhance products and services.

Questions? Get in touch:

Email Niiu

Our clients

SamsungElectronic Arts
BC HydroBC Liquor
Build DirectVega

Our research practice

Research is a pillar of what we do at Niiu

Our principal consultants have been doing design research for over 10 years and our team of UX researchers and designers can handle a broad range of studies from small usability tests to product benchmarking to creating frameworks for AR/VR capabilities.

Lab and remote testing facilities

We have a user testing lab in Vancouver, BC that we run in-person and remote testing from. We continue to experiment with new tools & approaches to get robust results.

Read more about
our services

SEP 21/16Joel Tougas

We LOVE to prototype

Prototypes can be used for things like conceptualizing new ideas, validating new ideas & A/B testing. They are fast, cost-effective & bring ideas to life.

SEP 20/16Elynn Lorimer

What is user testing anyway?

Put yourself in your customers’ shoes and uncover opportunities to innovate and enhance products and services.

JAN 22/16Elynn Lorimer

UX is your secret weapon

Customer expectations are higher than ever and with disruptive new services coming into the market at a rapid rate, UX is a critical element of success.