How many of you have been to SXSW?
SXSW Interactive is part of a bigger SX event which encompasses a film festival and music festival. SX is where some big names such as Twitter and Foursquare got their start.
Even though it’s been going for over 20 years – in my opinion it’s still really WOW, really relevant, informative and inspirational.
SXSW has also always had a strong focus on entrepreneurship, innovation and start-ups and as I’m not only a designer but the founder of a small business, just being part of this event is really useful to help propel our business forward.
The three areas that really stood out for me at the 2015 SXSW interactive were behavioural design, creative listening and big thinkers. I hope that some of the sparks of insights that I found interesting, will challenge your design thinking.