User Testing

User Testing

  • User testing,
  • Expert reviews

Electronic Arts – Corporate and gaming sites

Electronic Arts is a leading game publisher of some of the biggest game titles in the world: FIFA, Star Wars Battlefront and The Sims. EA has needed to augment their internal user research team with consultants.

Niiu was engaged to augment EA’s internal user research team. We have conducted regular lab-based user testing, working closely with the design team responsible for game marketing websites and accompanying apps and interviewing over 100 participants in 2015.

Star Wars Battlefront website
User testing session

Niiu has been working with the team responsible for game marketing websites and accompanying apps to conduct regular lab-based user testing. We have conducted 15 different tests for a variety of game titles including The Sims, Star Wars Battlefront and FIFA. We have interviewed over 100 participants in 2015.